Biography

Jean Grow, Ph.D.

Advertising of Professor

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414-288-6357  jean.grow@gmail.com

Academic Profile  .  Global Brand Tracking Class  .  Creative Strategy Book

Education

Ph.D., University of Wisconsin-Madison – Mass Communication,
Dissertation: Constructed Communities: The First Decade of Nike Women’s Advertising.

M.A., University of Wisconsin-Stevens Point – Communication, Thesis: Advertising in Ukraine: Cultural Perspectives.

B.F.A., The School of the Art Institute of Chicago – Fashion & Fibers, Thesis:      The Fashion of Woven Art.

Academic Experience

2000-present, Associate Professor, Marquette University
2009-present, Director, University Fine Arts Minor, Marquette University
1999-2000, Assistant Professor, University of Wisconsin-Stevens Point

Professional Experience

Grow Cultural Geography: Contextualizing Cultural Insights, current consulting. Clients include: Nike (women’s advertising retrospective), National Hemophilia Foundation (women’s brand development), Flamingo International, London (semiotic brand category analysis) Coalesce Marketing & Design (brand launch), Kimberly-Clark (creative), Neuroscience Group of Northeast Wisconsin (strategic planning), and Thrivent (creative).

Apple Photography Group: Director of Marketing, 1991-1993: marketing communications, client development, and project management. Clients included: Kimberly-Clark, Sargento Foods, and Thrivent.

Jean Grow Represents: Advertising Artist Representative, 1985-1990: sales and marketing services for commercial illustrators, photographers and film companies. Corporate clients included: Coca-Cola USA, Jim Beam Brands, Kellogg USA, and Zenith. Advertising agency clients included: BBDO, DDB, draftfcb, JWT and Leo Burnett.

Fashionable Fibers: Fashion Designer, 1982-1985: hand-woven fabrics crafted into a line of clothing for professional women. Clients included: Bloomingdales, Macy’s, and Saks Fifth Avenue.

Research Specialties

Exploration of globe trends in the under-representation of women in advertising creative departments.

Ethnography and semiotics to contextualize branded cultural codes.

SCHOLARSHIP

Books

Altstiel, Tom and Jean Grow, Advertising Creative: Strategy, Copy & Design, 3ed. (2013), Thousand Oaks, CA: Sage. CHOICE-Outstanding Academic Title Award, 2006.

Refereed Academic Publications (partial listing)

Grow, Jean M., David Roca and Sheri J. Broyles (2012), “Vanishing Acts: Creative Women in Spain and the United States” International Journal of Advertising, 31/3.

Grow, Jean M. and Sheri J. Broyles (2011), “Unspoken Rule of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women,” Advertising & Society Review 12/1, online, E- ISSN 1534-7311.

Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,” Women’s Studies in Communication, 31/3, 310-343.

Park, Jin Seong and Jean M. Grow, (2009) “Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students’ Perception of the Lifetime Risk of Depression,” Journal of Medical Marketing, 0/0, 1-11.

Broyles, Sheri J. and Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,” Journal of Consumer Marketing, 15/1, 4-6.

Park, Jin Seong and Jean M. Grow (2007), “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics, 79/4, 379-393.

Grow, Jean M. (2006), “Stories of Community: The First Ten Years of Nike Women’s Advertising,” American Journal of Semiotics, 22/1-4, 165-194.

Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,” Advertising & Society Review, 7/2. (Third most viewed article in 2007.)

Grow-von Dorn, Jean M., and Irina Akimova (1998), “Advertising in Ukraine: Cultural Perspectives,” International Journal of Advertising, 17/5, 189-211.

Book Chapter

Roca, David, Daniel Tena and Jean M. Grow, (2013) “Advertising Education in Spain,” Advertising Education Around the World, J. Richards & B. Ross (eds.).

Peer Reviewed Presentations (partial listing)

Jean M. Grow, David Roca and Sheri J. Broyles (2012), “Creative Women at the Margins: A Cross- Cultural Perspective,” International Conference on Research in Advertising, Stockholm Sweden.

Grow, Jean M., Pasero, Anne and Ellen Eckman (2011) “Market Global: Faculty Engagement in International Education” Global Education Conference: Globalization Across Disciplines, Madison WI.

Jean M. Grow, David Roca and Sheri J. Broyles (2010), “Where are the women? Creative voices from Spain and the United States.” American Academy of Advertising, International Conference, Milan Italy.

Grow, Jean M. and Sheri J. Broyles (2009), “Insights from Venus for Academic Creative Directors,” Association for Education in Journalism and Mass Communication, Boston, MA.

Grow, Jean M. (2007), “Thank You Don Imus: Nike Advertises Social Justice,” Semiotic Society of America, New Orleans, LA.

Grow, Jean M., Xiaoqi Han and Jin Seong Park (2006), “Peddling Drugs: Regulations, Codes of Conduct and the Pharmaceutical Industry,” the American Marketing Association: Marketing and Public Policy, Long Beach, CA.

Grow, Jean M. (2005), “Advertising a Community of Athletes,” International Communication Association, New York, NY.

Grow, Jean M. (2004), “Pinkifying the Brand: Early Nike Women’s Advertising and the Evolution of Mediated Representations of Female Athletes,” Association for Education in Journalism and Mass Communication, Top Paper Award, Toronto, Canada.

Park, Jin Seong and Jean M. Grow (2003), “The Story of Depression,” Advertising Division, Association for Education in Journalism and Mass Communication, Kansas City, MO.

Grow, Jean M. (2002), “Subversive Tactics: The Creation of Early Nike Women’s Advertising,” Advertising Division, Association for Education in Journalism and Mass Communication, Miami, FL.

Grow, Jean M. (2000), “Power, Gendered Images and Social Justice,” Mass Communication Division, International Communication Association, Miami Beach, FL.

Grow, Jean M. (1998), “Codes of Conduct: Masked Images, Silent Voices,” Advertising Division, Association for Education in Journalism and Mass Communication, Baltimore, MD.

Grow, Jean M. (1997), “Advertising in Ukraine: Cultural Perspectives,” Communication Division, International Communication Association, Montreal Canada.

Invited Presentations (partial listing)

Jean M. Grow (2012), “”Under-representation of Women in Creative Across Cultures,” advertising industry conference, September 27, San Francisco, CA.

Grow, Jean M. (2011), “Self Branding in an Intercultural World,” YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.

Broyles, Sheri .J. and Jean M. Grow (2010), “Weaving your Way Through the Creative Labyrinth: Words of Wisdom from Professionals,” referred panel presentation with top advertising creative directors at the American Academy of Advertising Conference, Minneapolis, Minnesota.

Grow, Jean M. and Sheri J. Broyles (2008), “Mars & Venus in the Advertising Universe: How Working Together Can Work,” referred panel presentation with top advertising creative directors, Association for Education in Journalism and Mass Communication conference, Chicago, IL.

Grow, Jean M. (2006), “Stories of Community: The First Decade of Nike Women’s Advertising,” Research on Women’s Issues, Marquette University, Milwaukee, WI.

International Collaborations

Research on the under-representation of women in advertising creative departments:

• Italy with Rossella Gambetti, Università Cattolica del Sacro Cuore, Milan Italy.
• Peru with Marta Mensa, Piura University, Lima Peru.
• Spain with David Roca, Universidad Autónoma de Barcelona, Barcelona Spain.

Grants (partial listing)

Summer Faculty Fellowship & Regular Research Grant, 2013, “The Under-Representation of Women in Advertising Creative Departments,” Marquette University.

Spanish Government, Ministry of Science & Innovation, Research Grant, 2010-2013, “La discriminación de género en la evaluación del trabajo creativo de las mujeres en la publicidad: ¿El sexo es un factor clave para la elección de ideas y planes de estudio/Gender discrimination when evaluating the creative work of women in advertising: Is sex a key factor for choosing ideas and curricula?” in collaboration with Universidad Autónoma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011, “Pensar en Femenino/Think Like a Woman” This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, in collaboration with Universidad Autónoma de Barcelona, Barcelona Spain.

Summer Faculty Fellowship & Regular Research Grant, 2008, “Gender Asymmetry in Advertising Creative Departments: Why Mars and Venus are in a Different Universe,” Marquette University.

Diederich Scholar Award, 2006-08, Diederich College of Communication, Marquette University.

Faculty Development Grant, 2000-05, Diederich College of Communication, Marquette University.

Helen Way-Klinger Fund, 2005, Summer Research Grant, Marquette University.

Walter J. & Clara Charlotte Damm Research Grant, 1998, “Unmasking a Critical Social Issue for the Next Century: Global Labor Issues,” University of Wisconsin-Madison, 1998.

TEACHING

International

Global Brand Tracking/London and Barcelona: program leader, Marquette University, summer 2012.

Advertising Creative Strategy: faculty, Universitat Autònoma de Barcelona, Barcelona ES, summer 2011.

Account Planning in a Global Context: guest lecturer, University of Michigan, Rome IT, summer 2011.

Global Brand Tracking/London and Prague: program leader, Marquette University, summer 2010.

United States

Marquette University: Ad Campaigns, Copywriting, Ad Principles, Ad Planning and Research, Gender in Ad Creative, Media Ethics, IMC (graduate course).

University of Wisconsin-Stevens Point: Ad Campaigns, Copywriting, Introduction to PR, Introduction to Public Speaking, PR Case Studies.

University of Wisconsin-Madison: Advertising Copy and Layout

Teaching Awards

Dean’s Award for Teaching Excellence (2007), Diederich College of Communication, Marquette University.

Promising Professors Award (2002), third place, Association for Education in Journalism and Mass Communication.

Faculty Star Award (2002), National Residence Hall Award, Marquette University.

EXTRACURRICULAR

Professional Associations

Director, Board of Directors, Pathfinders, 2012-present.

Director, Board of Directors, Southeastern Youth & Family Services, 2009-present.

Director, Board of Directors, Great Lakes Hemophilia Foundation, 2007-2011.

Judge, Citizens Awards, American Red Cross: 2008-present.

Professional Development (partial listing)

youngSIETAR, International Intercultural Congress (Oct. 2011), Ljubljana Slovenia.

youngSIETAR, International Intercultural Congress (Nov. 2010), Istanbul Turkey.

Los Estudios de Comunicatión en el EEES, I Congreso Internacional (Oct. 2010) Universitat Abat Oliba CEU, Huesca, Spain.

Thriving in Times of Change: Nonprofit Marketing Conference (2009), American Marketing Association, Chicago, IL.

Mayborn Literary Nonfiction Writers Conference (2009), University of North Texas. Denton, TX.

One Club Education Advertising Creative Summit (2008), One Club, New York, NY.

Creativity in Advertising Workshop (2006), American Academy of Advertising, Reno, NV.

Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer (2006), Advertising Education Foundation & Leo Burnett, Chicago, IL.

Red Light Green Light: The FTC and Advertising Law (2005), Federal Trade Commission & University of North Carolina, Chapel Hill, NC.

How is Advertising Shaping the Images of Women? (2003), Advertising Education Foundation & Northwestern University, Chicago, IL.

Media Expert (partial listing)

Fortune, “Sex, Muscles, Basketball: How Do You Sell and Athletic Woman?,” August 15, 2012.

Milwaukee Journal Sentinel, “Harley Draws on Fan Base for Ad Ideas,” Nov. 10, 2011.

Milwaukee Journal Sentinel, “WDJT Hopes ‘Just 10 Minutes’ Pitch Will Crank-up Ratings,” Nov. 20, 2009.

Sound Medicine, National Public Radio, “Medicalizing Depression,” July 2008.
Newsweek, “Reverse Marketology: Why Health and Beauty Companies are Telling Us We’d be Just Fine

Without Buying a Things,” March 24, 2008.

Joy Cardin Show, Wisconsin Public Radio, “Legislating DTC Advertising of Pharmaceuticals,” August 21, 2007.

Commercial Appeal, Memphis, TN, “Baby Boomer Aren’t Refusing to Get Old, They’re Just Redefining Aging in America,” June 15, 2006.

Herald Today, Sarasota, FL, “Redefining Society’s Expectations,” June 8, 2006. Milwaukee Journal Sentinel, Milwaukee, WI, “Active Lives Defy Ageing,” May 7, 2006. TWJ4 News, Milwaukee, WI, “Changing Images of Women in Ads,” April 6, 2006.