Pick a Side. Any Side

Guest Post: Olivia Bohringer, Student of the World

Political parties, gender roles, majors in college, personality quizzes, cultural backgrounds, generational differences, religious identify, fashion choices: decisions we make as frequently as every day or as rarely as once in lifetime, each choice asks us to pick a side. Choose a loyalty. What do you stand for? What will you fall for?

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Source: Discovery Magazine, April 2014

Media professionals have an exceptional obligation to loyalties. On one hand, we go into the Deep Dark World of Media to advocate for the underdogs and to touch the most human part of our audiences. But we also sign up to be journalists, agency junkies, copywriters, producers, and communications people to bring in a paycheck. We sit in classes and learn how to work through ethical dilemmas and where to look for inspiration once we enter the real world, and we flip through textbooks and autobiographies looking for answers on how we’ll define our values. But the world of communications and media also asks us to define the values of our audiences and/or industries. A profound responsibility comes with the work in this field, being held accountable to our own set of personal ethics, to codes of action in our industries, and to our audiences.

Loyalty is often reduced to being told to pick a side. But what happens when there’s no clear line in the sand drawn? In a world of political correctness, it is often easy to proudly identify your allegiance to one side with one foot still firmly planted with the opposition. We can talk the talk, but the challenge comes with walking the walk. It’s easy to nod along when you’re in a crowd of many, but the challenge comes when the popular opinion does correspond with your own.

To ask the average student or professional to define his or her loyalties will not necessarily outline clear moral codes. It’s not easy to think about the values you’re devoted to nor the ones that you outright condemn. Perhaps it’s easy to frame loyalties as motivations; what is it that drives you? What gets you up in the morning? What do you find rewarding, and just as importantly, what is discouraging to you? Loyalty has a variety of definitions, but to identify your own, think about the decisions that you are most proud of. Think also about decisions you’ve regretted; sometimes a loyalty can’t be defined until it’s been betrayed.

Ever-shifting and ever-challenging, loyalty shapes every action we take, both personally and professionally. To understand one’s own loyalties is to understand your deepest ethos, your motivations, your most personal drivers. Loyalties reflect our upbringings and our innate values, and they grow to reflect our changing experiences; we can look at our priorities and our passions to find what drives us and calls us to action. The challenge lies in deciding which of these loyalties speak loudest, and if they speak loud enough to pick a side.

Facebook: Tech Giant or World’s Largest Aggregator?

Guest Post: Ellery Fry, Media Critic

Aligning loyalties should reflect someone’s ethical values.  However, there is a heightened standard for the media and news outlets. This heightened need of loyalties comes to a conflict when looking at Facebook. Facebook considers themselves a tech company but to most users and other critics, they can be argued as the world’s largest media aggregator.  Given this responsibility, Facebook runs into conflicting loyalties on what they should do about censorship. Facebook recently censored the Terror of War Napalm Girl photo from a users post. A Norwegian author who wanted to share the Pulitizer-prize winning photo, by Nick Ut, on the media site was the user who uploaded the image.

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Photo Credit:”The Terror of War by Nick Ut

Facebook however, did not see the photo as artistic, historical or meaningful. Based on Facebook’s initial censorship process and loyalty to provide users with an appropriate feed, the tech company removed the post. Facebook initially saw their loyalty to providing an appropriate feed as more important than conveying the historical and artistic nature of these photos.

After a few days of controversy after the post was taken down, Facebook reinstated the photo and released a statement that stated, “We recognize the history and global importance of this image in documenting a particular moment in time.” Another statement read, “Because of its status as an iconic image of historical importance, the value of permitting sharing outweighs the value of protecting the community by removal.”

Facebook needs to work on finding a golden mean in their censorship policy. Where can the line be drawn with censorship? What can be argued as artistic? What is obscenity? All of these questions make it hard for Facebook to keep their loyalties uncrossed.

Going forward, Facebook said they will “adjust [their] review mechanisms” to allow this photo to be shared in the future.

Is this enough?

While Facebook considers themselves a tech company, they are increasingly changing the way to world gets its news and media. Espen Egil Hansen – editor-in-chief and chief executive of Aftenposten – called on Zuckerberg to “recognize his role as the ‘the world’s most powerful editor’ of a site that has become a key player in the distribution of news and information globally.” However, by taking on this new role as a faction of the media, Facebook will have to realign its loyalties. Will the “tech” giant change its ways and realign its loyalties to match its role as a member of the media?

Time will tell.

Happy Labor Day

I always remember my father with fondness on this day because of his tenacious embrace of the labor movement.

As the American economy becomes more and more service based we may forget labor’s historical gravity. The first Labor Day celebration was on Tuesday, September 5, 1882, in New York City, promoted by the Central Labor Union. The Union held its second Labor Day celebration the next year on September 5, 1883. Labor Day has been celebrated on the first Monday of September ever since. Its launch came at a time when America was moving into the industrial revolution and the conditions of workers were often difficult.

My dad, a WWII vet, frequently teased me about Rosie the Riveter and powerful women. I was young and didn’t understand how much her iconic image meant to him. I’m guessing that in some small (and not so small) ways I must have reminded him of the power she signified. Doing a little research on her image this morning, I learned a few things I didn’t know before.

There were two iconic Rosies.

Rosie Riveter norman rockwellThe first Rosie – the one most of us remember – was painted by J. Howard Miller. He was commissioned by Westinghouse to make a series of posters promoting the war effort. Miller inspired the Saturday Evening Post, whose covers tended toward civic inspiration. With WWII raging the Post hired Norman Rockwell. Rockwell’s Rosie appeared on the cover of the Saturday Evening Post (May 29, 1943). It was the Memorial Day issue. She’s muscular and dressed for a hard day’s work, just like the Rosie most of us might recall. We also know she’s Rosie because of the name inscribed on her lunch pail. However, what might surprise many of you, as it did me, this Rosie is stepping on a copy of Adolph Hitler’s book Mein Kampf. Now this is serious symbolic propaganda.

We_Can_Do_It! J. Howard MillerOn the heels of Post’s highly successful cover, stories about real life Rosies began appearing in newspapers across America. The U.S. government took advantage of Rosie’s popularity and embarked on a recruiting campaign named after her. The campaign, done by J. Walter Thompson under the auspices of the Advertising Council, used J. Howard Miller’s Rosie. The campaign brought millions of women into the workforce. To this day, Rosie the Riveter is considered one of the most successful government advertising campaign in history. On May 25, 2012 the Ad Council threw a 70th Birthday Bash for Rosie, noting that Rosie the Riveter remains an enduring emblem of empowerment for women everywhere.

Dad, thanks for teaching me the value of a hard day’s work. I miss you.

Happy Labor Day everyone!

Jean

“Happy” Equal Pay Day

According to the National Partnership for Women & Families, women in the United States are paid 79 cents for every dollar paid to men. The pay gap – an average of $10,762 annually. This hurts to write.

For women of color it’s even worse. African American women are paid 60 cents for every dollar paid to White men. Latinas are paid just 55 cents for every dollar paid to White men. For Asian American women, it’s a little less painful. They are paid 84 cents for every dollar paid to White men. This is shameful to write.

Equal PaySupport pay equity.

Support the Paycheck Fairness Act.

Support your mother, your sister, your friends and your family.

Support women.

Jean

The Right Thing To Do

Book MCIn the 4th edition of Advertising Creative we expanded our survival guide offering practical advice for multicultural creatives breaking into the business as well as tips for millennials, the next generation of advertising professionals. Why? Because is was the right thing to do – and the smart thing to do.

 

Here’s what some influential industry folks have to say about your latest edition.
“From ideating to execution Advertising Creative is the ultimate guide to walk you through the critical steps of a 21st century campaign.” Laura Agostini, Chief Talent Officer, J. Walter Thompson, New York

Book MillAdvertising Creative “helps us understand the complexities of an industry that needs culturally relevant, simple and human ideas.” Leila El-Kayem, Founder & Creative Director, The Adventures Of, Berlin

“A new standard for integrated marketing in the digital age.” James Kulp, Vice President, Account Director, Wunderman West, Los Angeles

“An engaging text about today’s hyper-empowered consumer that offers a roadmap for survival for advertising, public relations and digital professionals.” Thomas Gensemer, Chief Strategy Officer, Burson-Marsteller, New York.

Pick up a copy and help us celebrate!

Jean

Friendship Not Fear

Standing Together with Muslims

I share, in solidarity with our Muslim sisters and brothers, this affirmation from the Marquette University Center for Peacemaking.

The diverse gifts and perspectives of Marquette’s many communities of faith and learning lead us to a unified commitment to work for justice, inclusion, and equality. Moreover, our freedom of religion protected by the First Amendment involves a civic duty to uphold the religious liberty of our fellow citizens, friends, and neighbors who are Muslim.

During recent months there has been an increase in anti-Muslim hate crimes, and some prominent public leaders have called for mosque closings, religiously-based registration, bans on Muslim immigration, internment camps, and halting refugee resettlement. We repudiate the hostility and hatred aimed at Muslims in and beyond our community. The Jesuit tradition on which Marquette is founded embraces cultures and recognizes the presence of God in all people. Inspired by that example, the Center for Peacemaking continues to challenge Islamophobia whenever and wherever it occurs, foster mutual relationships based on friendship rather than fear, promote human dignity, and maintain a firm commitment to racial and religious diversity.

Jean

Peacemaking

Think Before You Post: A Note on Social Media in Times of Tragedy

Guest Post by: Erin Acklin, student

On the night of November 13th, 2015, a series of coordinated terrorist attacks occurred in Paris, France. The attacks took the form of mass shootings and suicide bombings, and occurred inside of the Bataclan theatre, inside of restaurants, and outside of the Stade de France in Saint-Denis. The attacks killed 129 people and left at least 80 others in critical condition. In the aftermath of the attack, social media was abuzz and news outlets were constantly bringing forward new information. The world received the basic news updates but much more. Personal stories, motivational posts, grievances, and prayers. Facebook introduced a photo filter of the French flag for profile pictures. However we also saw posts of fear and anger, messages of hate. In the wake of the attacks came a whirlwind of social media. And with all this social media buzzing, it is important to ask ourselves about our motivations to post in a time like this.

Screen Shot 2015-11-30 at 10.11.59 PMCitizen journalism has become almost a main source of news. We look to Facebook and Twitter to get caught up on common day occurrences. Social media harnesses a lot of power. These past events have shown us the ability social media has to spread either hope or fear in just the click of a button. I don’t deny that social media can change the minds of those who view it, or that it is a place where ideas grow. However, what tangible benefits does Paris receive from our Facebook posts and hashtags? Social media has given us a platform to shout our encouragements and declare our support from a safe distance with no real obligations.

According to an article on International Business Times, things like the Facebook profile picture filter breed what researchers call “slacktivism.” These online support trends allow social media users to declare their support without actually having to commit to the cause. People can associate with a cause without truly being involved in it. Much more than that, researchers have found that these sorts of social media support trends have actually had negative affects on garnering actual support, specifically financial support. Because people are able to visually and publicly display that they give their support, they don’t feel they have to take any real action. They are already associated with the event.

So, is this ethical? Surely people have the right idea when they post to social media with support or update their profile picture with the colors of France. I would argue that people are perhaps just not fully thinking about their actions. But to build from that, I think that people have an ethical obligation to start thinking about the ways that they use social media. In times of terror, verbal support can have great impact, but we can do so much more. Surely we can give more to Paris than a Facebook filter.